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Graymail

From: Karl Dubost <karld@opera.com>
Date: Sun, 13 Nov 2011 19:27:04 -0500
Message-Id: <23746C6D-D851-434C-B678-C691582D0C40@opera.com>
To: "public-privacy (W3C mailing list)" <public-privacy@w3.org>
That's an interesting stat which reinforces the fact that people just don't want to be bothered by commercials (ads, informercial, etc.).

    Despite the drastic decrease of true spam in the inbox,
    we found that most customers are still seeing
    newsletters, product offers, and other clutter. In fact,
    75% of email identified as spam by our customers
    actually turns out to be unwanted graymail that they
    receive as a result of having signed up on a legitimate
    website. And because of inbox clutter, itís easy to lose
    track of the really important messages in your inbox
    that you want to get back to. So we decided in our
    upcoming release to add five new features that help
    customers take back control of their inbox.
    http://windowsteamblog.com/windows_live/b/windowslive/archive/2011/10/03/hotmail-declares-war-on-graymail.aspx


I would say that is the same on Web pages and the business of ads blockers will just rise because it is just not a meaningful user experience. That might kill some Web sites but those who will strive to survive will have found either a more hidden tracking model or a better business model (Flickr comes to mind no ads if you pay.).

-- 
Karl Dubost - http://dev.opera.com/
Developer Relations & Tools, Opera Software
Received on Monday, 14 November 2011 00:27:45 GMT

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