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a physical aggregation of data

From: Karl Dubost <karld@opera.com>
Date: Tue, 8 Nov 2011 23:02:32 -0500
Message-Id: <CE7B83AD-3F9C-48D6-A88D-E9D75A5FF61D@opera.com>
To: "public-privacy (W3C mailing list)" <public-privacy@w3.org>
What a Do Not Track means in that space?

    Prism Skylabs, a San Francisco startup, has developed a
    technology that processes security camera images to
    deliver high quality views and analytics of a physical
    space, such as a store or restaurant. The videos/images
    and accompanying data can help businesses better
    understand timing and flow of foot traffic. Customers
    can get a real time view of a business before deciding
    to visit it. Large chains might use the system to
    promote their consistency of customer experience.

    Implications: There is significant social media
    potential. A business can syndicate video content
    directly to Facebook, Twitter, Yelp or a website. Web
    analytics can also be integrated with physical traffic
    to provide new insight. For example, a store might
    evaluate how much foot and web traffic a Groupon brings
    in, and when the traffic is highest.

    To address privacy concerns, Prism Skylabs’ technology
    blurs people’s faces and bodies. The system is currently
    in closed beta testing, but the business model will be
    “freemium” i.e. businesses will only be charged for
    value added services.

Karl Dubost - http://dev.opera.com/
Developer Relations & Tools, Opera Software
Received on Wednesday, 9 November 2011 04:03:05 UTC

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