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Physical data aggregated for the Web

From: Karl Dubost <karld@opera.com>
Date: Tue, 25 Oct 2011 06:33:25 -0400
Message-Id: <164C3D97-EBCC-46D3-BA72-391A169E4018@opera.com>
To: "public-privacy (W3C mailing list)" <public-privacy@w3.org>
"sweet". cough.


    Using Credit Cards to Target Web Ads
    
    The two largest credit-card networks, Visa Inc. and
    MasterCard Inc., are pushing into a new business: using
    what they know about people's credit-card purchases for
    targeting them with ads online.

    Their plans, if implemented, would represent not only a
    technological feat—tying people's Internet lives with
    shopping activities—but also an erosion of the idea of
    anonymity on the Web. It's an effort by the two
    companies to profit by selling access to the insights
    they gather about people with every credit-card
    transaction.
    — http://online.wsj.com/article_email/SB10001424052970204002304576627030651339352-lMyQjAxMTAxMDIwNDEyNDQyWj.html

-- 
Karl Dubost - http://dev.opera.com/
Developer Relations & Tools, Opera Software
Received on Tuesday, 25 October 2011 10:34:09 GMT

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