Re: Pandora sends user GPS, sex, birthdate, other data to ad servers

On Apr 8, 2011, at 01:06 , Jules Polonetsky wrote:
> Pandora seems to be acting just like hundreds of other apps. An entire mobile ad network ecosystem is already built around such data...replicating the traditional  ad network and data exchange system on the web. 
> And although udids are used instead of cookies for tracking when third party cookies aren't available in the mobile environment (safari and apps) plenty of web sites or web advertisers pass their account IDs to web ad nets for reporting and analysis. 
> Not justifying, just always surprised when the existence of an entire well publicized industry sector is news!

Because it's only well-publicised to privacy advocates. No one else knows. I've been describing this in every outreach or customer meeting I've had over the past year or so, and people are at best surprised — in general they tend to not really believe it. I think that's part of the problem.

--
Robin Berjon
  robineko — hired gun, higher standards
  http://robineko.com/

Received on Friday, 8 April 2011 09:39:48 UTC