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RE: [Fwd: News Release: A Sprinkle of POWDER Fosters Trust on the Web]

From: Smith, Kevin, (R&D) VF-Group <Kevin.Smith@vodafone.com>
Date: Wed, 2 Sep 2009 11:03:32 +0200
Message-ID: <37AC1116121D3F43B9A67CB16E2E79FF017E3DFE@VF-MBX11.internal.vodafone.com>
To: "Scheppe, Kai-Dietrich" <k.scheppe@telekom.de>, "Phil Archer" <phila@w3.org>, "Member POWDER" <member-powderwg@w3.org>, "Public POWDER" <public-powderwg@w3.org>
Well done everybody - a pleasure working with you all!

-----Original Message-----
From: member-powderwg-request@w3.org
[mailto:member-powderwg-request@w3.org] On Behalf Of Scheppe,
Sent: 02 September 2009 08:49
To: Phil Archer; Member POWDER; Public POWDER
Subject: RE: [Fwd: News Release: A Sprinkle of POWDER Fosters Trust on
the Web]

Congratulations all!

I am very happy that we able to bring this to full rec status.


> -----Original Message-----
> From: Phil Archer [mailto:phila@w3.org]
> Sent: Tuesday, September 01, 2009 6:33 PM
> To: Member POWDER; Public POWDER
> Subject: [Fwd: News Release: A Sprinkle of POWDER Fosters Trust on the

> Web]
> In case you missed this... POWDER is now a Recommendation :-)
> I've said it before but I'll say it again: thank you to the WG members

> and for the companies and organisations that supported them, the folk 
> who reviewed and commented on the drafts as they emerged and to the 
> many, many people who have contributed ideas and suggestions. I'd list

> them but the danger, of course, is missing someone out which would be 
> very, very bad.
> If you've been to a POWDER face to face, if you've been collared at 
> TPAC, if you've read anything about POWDER and sent comments to the 
> public list, if you've asked a question, no matter how awkward, if 
> you've been a team contact (we've had two officially plus input from
> others) - my deepest thanks.
> Now... we just have make sure everyone knows what POWDER can do and 
> how it can help.
> Raise a glass...
> Phil.
> -------- Original Message --------
> Subject: News Release: A Sprinkle of POWDER Fosters Trust on the Web
> Resent-Date: Tue, 01 Sep 2009 16:12:20 +0000
> Resent-From: w3c-ac-members@w3.org
> Date: Tue, 01 Sep 2009 18:11:45 +0200
> From: Marie-Claire Forgue <mcf@w3.org>
> To: w3c-ac-forum@w3.org
> Dear W3C AC Representative,
> W3C just issued a press release announcing the publication of
> 3 POWDER documents as W3C recommendations.
> The announcement is at:
> 	http://www.w3.org/2009/09/powder-pr.html
> and quoted below.
> Kind regards,
> - Marie-Claire Forgue, W3C Communications
> -------------------
> A Sprinkle of POWDER Fosters Trust on the Web
> New W3C Standard to Raise Confidence in Site Quality, Relevance and 
> Authenticity
> http://www.w3.org/ - 1 September 2009 - Today W3C takes steps toward 
> building a Web of trust, and making it possible to discover relevant, 
> quality content more efficiently. When content providers use POWDER, 
> the Protocol for Web Description Resources, they help people with 
> tasks such as seeking sound medical advice, looking for trustworthy 
> retailers, or searching for content available under a particular 
> license (for instance, a Creative Commons license).
> "People ask me how to pick out useful content among the vast amounts 
> of information on the Web," said POWDER Working Group Chair Phil 
> Archer of the Institute of Informatics & Telecommunications (IIT), 
> NCSR Demokritos. "POWDER contributes to the solution. POWDER 
> statements combined with authentication technology can help people 
> find information that meets their own standards for quality, 
> automatically."
> Kai Scheppe of Deutsche Telekom AG added, "From a content provider's 
> perspective this new means of describing Web resources opens up new 
> possibilities for our customers to discover content with a higher 
> degree of relevance. We are currently in the process of bringing 
> POWDER documents online and look forward to broad spectrum adoption of

> this technology by information providers, aggregators and users 
> alike."
> POWDER Descriptions Help Automate Content Discovery
> When content providers use POWDER descriptions, people can use tools 
> to help discover relevant content. For instance, a site wishing to 
> promote the mobile-friendliness of its content or applications can 
> tell the world using POWDER.
> Content providers start by creating content that is conformant with 
> W3C's mobileOK scheme and validating it with the mobileOK Checker. The

> checker generates POWDER statements that apply to individual pages. 
> But a key feature of POWDER is that it lets content providers make 
> statements about groups of resources - typically all the pages, images

> and videos on a Web site. Other tools such as the i-sieve POWDER 
> generator (not from W3C) generates POWDER statements about the 
> mobile-friendliness of entire sites. Once these POWDER statements are 
> in place they can be used by search engines or other tools to help 
> people find mobile-friendly content.
> POWDER statements alone do not guarantee quality or relevance, but 
> POWDER statements do promote accountability:
> they are always attributed to a "publisher." Knowing that people seek 
> to build trust via the Web, publishers can take the next step by 
> ensuring that their POWDER statements can be authenticated 
> automatically. One consequence is that people will no longer have to 
> "click to verify" trustmarks. Instead, tools can automate the 
> verification, making life simpler for users while reducing the 
> likelihood of spoofing.
> "We continue to study the application of POWDER," said Phil Archer.
> "With support from the EU we are examining POWDER and general 
> trustmarks (in the Quatro Plus project) and identifying quality 
> health-related Web resources (the MedIEQ project)."
> The POWDER Working Group published three W3C Recommendations today:
> Grouping of Resources, Formal Semantics, and Description Resources. 
> For more information about POWDER, including a POWDER Primer and a 
> range of tools, see the group home page.
> Press Contacts:
> --------------
> Contact Americas, Australia -
>      Ian Jacobs, <ij@w3.org>, +1.718.260.9447 or
> +1.617.253.2613 Contact Europe, Africa and the Middle East -
>      Marie-Claire Forgue, <mcf@w3.org>, +33 6 76 86 33 41
> About the World Wide Web Consortium [W3C]:
> -----------------------------------------
> The World Wide Web Consortium (W3C) is an international consortium 
> where Member organizations, a full-time staff, and the public work 
> together to develop Web standards. W3C primarily pursues its mission 
> through the creation of Web standards and guidelines designed to 
> ensure long-term growth for the Web. Over 400 organizations are 
> Members of the Consortium. W3C is jointly run by the MIT Computer 
> Science and Artificial Intelligence Laboratory (MIT CSAIL) in the USA,

> the European Research Consortium for Informatics and Mathematics 
> (ERCIM) headquartered in France and Keio University in Japan, and has 
> additional Offices worldwide.
> For more information see http://www.w3.org/
> ###
> --
> Phil Archer
> W3C Mobile Web Initiative
> http://www.w3.org/Mobile
> http://philarcher.org
Received on Wednesday, 2 September 2009 09:07:52 UTC

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