Re: [w3c/webpayments] Visual Identity for Web Payments (#250)

Hi Laura, 

Thank you very much for the feedback, and also the cautionary tale of the contactless logo.

To me the most prominent theme that has emerged from discussion so far involves the balance between "site identity" and "browser identity". I think there are related topics under this theme:

    1) Should the sheet include some merchant branding (like a favicon) so that the user feels confident that the experience is being initiated by the merchant? 
    2) Should the button / identity include some browser branding (or at least imagery associated with the Web or the browser) so that the user recognizes that this experience is not "part of the page" but rather is rooted in the browser (and will be similarly available on other sites)?

I suggest we include in our discussions the sheet as well as the button/logo.



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