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P3P: intersting article

From: Rigo Wenning <rigo@w3.org>
Date: Sun, 7 Dec 2003 18:47:21 +0100
To: public-p3p <public-p3p@w3.org>
Message-ID: <20031207174721.GF683@rigo.w3.org>


Most interesting to me, they report:
In fact, according to research conducted by Harris Interactive, 64% of
online consumers decide not to purchase on a site because they are
unsure of how their personal data is being used. And according to The
Customer Respect Group, an online research firm, this uncertainty is
often due to the fact that no privacy policy exists. Of the 450 sites
the group researched for its study on privacy policies, 17.7% did not
even provide consumers with an online privacy policy.

Rigo Wenning            W3C/ERCIM
Policy Analyst          Privacy Activity Lead
mail:rigo@w3.org        2004, Routes des Lucioles
http://www.w3.org/      F-06902 Sophia Antipolis
Received on Sunday, 7 December 2003 12:49:26 UTC

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