3.3.5.1 The PPURPOSE element (EXTENSION)

The primary purpose extension element allows user agents to determine the primary reason why the data recipient is collecting data. Multiple primary purposes may be used.

The PPURPOSE is placed after the opening tag of the PURPOSE element. It is intended to expand upon the <current/> tag, providing a more detailed description of data usage.

[44] 
primary-purpose =
 
"<extension>"
"<ppurpose>"
*primary-purpose-value
"</ppurpose>"
"</extension>"
[45] 
primary-purpose-value =
 
"<account/>"		| ; Account and/or Subscription Management
"<arts/>"		| ; Arts and Entertainment
"<browsing/>"		| ; Web Browsing
"<charity/>"		| ; Charitable Donations
"<communicate/>"	| ; Communications Services
"<custom/>"		| ; Customization
"<delivery/>"		| ; Delivery
"<downloads/>"		| ; Software Downloads
"<education/>"		| ; Education
"<feedback/>"		| ; Responding to User
"<finmgt/>"		| ; Banking and Financial Management
"<gambling/>"		| ; Online Gambling
"<gaming/>"		| ; Online Gaming
"<government/>"		| ; Government Services
"<health/>"		| ; Healthcare Services
"<login/>"		| ; Authentication and Authorization
"<marketing/>"		| ; Advertising, Marketing, and/or Promotion
"<news/>"		| ; News and Information
"<payment/>"		| ; Payment and Transaction Facilitation
"<sales/>"		| ; Sales of Products or Services
"<search/>"		| ; Search Engines
"<state/>"		| ; State and Session Management
"<surveys/>"		  ; Surveys and Questionnaires
<PPURPOSE>
the primary purpose for information collection.

The PPURPOSE element MUST contain one or more of the following:

<account/>
Account and/or Subscription Management: Information may be used for managing an account. A common example is updating account information. This may also include creation and/or termination of an account or subscription.
<arts/>
Arts and Entertainment: Information may be used for delivering the arts. Examples include such interests as music, literature, drama, movies, and the visual arts.
<browsing/>
Web Browsing: Information may be exchanged automatically for the purpose of browsing web pages.
<charity/>
Charitable Donations: Information may be used for a charitable donation.
<communicate/>
Communications Services: Information may be used for facilitating communication between users. Examples include communication conducted over email, telephone, facsimile, videophone, instant messaging, or any other communications medium.
<custom/>
Customization: Information may be used to customize the user's online experience as explicitly requested by the user. This element should not be used to represent purposes that can be described by tailoring, pseudo-decision, or individual-decision. This element might be used, for example, at a site that allows the user to change the language in which content is presented.
<delivery/>
Delivery: Information may be used for delivering a product or products.
<downloads/>
Software Downloads: Information may be used to allow the user to download an executable program. This element should not be used to describe downloads of web pages, multimedia files, scripts run by a web browser, and plugin content. This element might be used, for example, at a site that offers a downloadable media player. However, it would not be used at a site that offers only music files playable by the media player.
<education/>
Education: Information may be used for educational purposes; examples include teaching, grading, testing, and interactions between educators and students.
<feedback/>
Responding to User: Information may be used for the purposes of responding to the user. This can vary from responding to a query to simply providing the user with feedback.
<finmgt/>
Banking and Financial Management: Information may be used for bank transactions or financial management. Examples include opening, closing, and managing financial accounts, as well as trading securities.
<gambling/>
Online Gambling: Information may be used for online gambling where wagers for money are placed on games of chance.
<gaming/>
Online Gaming: Information may be used for online games that do not involve gambling.
<government/>
Government Services: Information may be used for online government services. Examples include voter registration, vehicle registration, and citizen information services.
<health/>
Healthcare Services: Information may be used to offer the user products or services that relate to their physical and/or mental health.
<login/>
Authentication and Authorization: Information may be used for the purpose of online identity verification. Usernames and passwords are often exchanged to confirm online identity and/or grant access to protected content.
<marketing/>
Advertising, Marketing, and/or Promotion: Information may be used for marketing and promotional purposes.
<news/>
News and Information: Information may be used for delivering news or other information.
<payment/>
Payment and Transaction Facilitation: Information may be used to facilitate a financial transaction. This is different from sales as the payment is sent or received by a third party.
<sales/>
Sales of Products or Services: Information may be used as part of a business transaction with the user. Information is provided for the purpose of completing a sale.
<search/>
Search Engines: Information may be used for querying a search engine.
<state/>
State and Session Management: Information may be used to keep track of sessions. Examples include unique identification numbers or information to identify the previous pages viewed. Other uses include serving the user dynamic content.
<surveys/>
Surveys and Questionnaires: Information may be used to conduct surveys and questionnaires.

In the following sample, information is primarily being provided to authenticate a user as well as provide web content.

<PURPOSE>
  <EXTENSION optional="yes">
    <PPURPOSE xmlns="http://www.w3.org/2004/02/P3Pv11">
      <browsing/>
      <login/>
    </PPURPOSE>
  </EXTENSION>
  <current/>
</PURPOSE>