3.3.5.1 The PPURPOSE element (EXTENSION)

The primary purpose extension element allows user agents to determine what the data recipient will be primarily doing with the data. Multiple primary purposes may be used. The long descriptions are to be used for aiding the policy authors, while the titles in bold are what is to be displayed to the end user.

The PPURPOSE is placed after the opening tag of the PURPOSE element.

primary-purpose =

"<extension>"
"<ppurpose>"
*primary-purpose-value
"</ppurpose>"
"</extension>"

primary-purpose-value =

"<browsing/>"		| ; Web Browsing
"<login/>"		| ; Authentication and Authorization
"<state/>"		| ; State and Session Management
"<register/>"		| ; Registration, Enrollment, and/or Subscription
"<account/>"		| ; Account Management
"<custom/>"		| ; Customization
"<feedback/>"		| ; Responding to User
"<sales/>"		| ; Sales of Products or Services
"<charity/>"		| ; Charitable Donations
"<payment/>"		| ; Payment and Transaction Facilitation
"<delivery/>"		| ; Delivery
"<bank/>"		| ; Banking and Financial Management
"<education/>"		| ; Education
"<gaming/>"		| ; Online Gaming
"<gambling/>"		| ; Online Gambling
"<arts/>"		| ; Arts and Entertainment
"<news/>"		| ; News and Information
"<communicate/>"	| ; Communications Services
"<search/>"		| ; Search Engines
"<surveys/>"		| ; Surveys and Questionnaires
"<government/>"		| ; Government Services
"<marketing/>"		| ; Advertising, Marketing, and/or Promotion
"<health/>"		  ; Healthcare Services

<PPURPOSE>

the primary purpose for information collection.

The PPURPOSE element MUST contain one or more of the following:

<browsing>

Web Browsing: Information may be exchanged automatically for the purpose of browsing web pages.

<login>

Authentication and Authorization: Information may be used for the purpose of online identity verification. Usernames and passwords are often exchanged to confirm online identity and/or grant access to protected content.

<state>

State and Session Management: Information may be used to keep track of sessions. Examples include unique identification numbers or information to identify the previous pages viewed. Other uses include serving the user dynamic content.

<register>

Registration, Enrollment, and/or Subscription: Information may be used to subscribe the user to a service. This only covers subscription; account management is handled by the account tag.

<account>

Account Management: Information may be used for managing an existing account that the user has already created. This is separate from creating new accounts or subscriptions, which are handled by the register tag. A common example is updating account information.

<custom>

Customization: Information may be used to customize the user's online experience. Online content is arranged so as to better match the user's specified needs or interests.

<feedback>

Responding to User: Information may be used for the purposes of responding to the user. This can vary from responding to a query to simply providing the user with feedback.

<sales>

Sales of Products or Services: Information may be used as part of a business transaction with the user. Information is provided for the purpose of completing a sale.

<charity>

Charitable Donations: Information may be used for a charitable donation.

<payment>

Payment and Transaction Facilitation: Information may be used to facilitate a financial transaction. This is different from sales as the payment is sent or received by a third party.

<delivery>

Delivery: Information may be used for delivering a product or products.

<bank>

Banking and Financial Management: Information may be used for bank transactions or financial management. Examples include opening, closing, and managing financial accounts, as well as trading securities.

<education>

Education: Information may be used for educational purposes; examples include teaching, grading, testing, and interactions between educators and students.

<gaming>

Online Gaming: Information may be used for online games that do not involve gambling.

<gambling>

Online Gambling: Information may be used for online gambling where wagers for money are placed on games of chance.

<arts>

Arts and Entertainment: Information may be used for delivering the arts. Examples include such interests as music, literature, drama, movies, and the visual arts.

<news>

News and Information: Information may be used for delivering news or other information.

<communicate>

Communications Services: Information may be used for facilitating communication between users. Examples include communication conducted over email, telephone, facsimile, videophone, instant messaging, or any other communications medium.

<search>

Search Engines: Information may be used for querying a search engine.

<surveys>

Surveys and Questionnaires: Information may be used to conduct surveys and questionnaires.

<government>

Government Services: Information may be used for online government services. Examples include voter registration, vehicle registration, and citizen information services.

<marketing>

Advertising, Marketing, and/or Promotion: Information may be used for marketing and promotional purposes.

<health>

Healthcare Services: Information may be used to offer the user products or services that relate to their physical and/or mental health.

In the following sample, information is primarily being provided to authenticate a user as well as provide web content.

<PURPOSE>
  <EXTENSION optional="yes">
    <PPURPOSE xmlns="http://www.w3.org/2004/02/P3Pv11">
      <browsing/>
      <login/>
    </PPURPOSE>
  </EXTENSION>
  <current/>
</PURPOSE>