Upcoming Workshop: Web and Digital Marketing Convergence

Hello,

W3C is pleased to call for participation in a workshop:
   Web and Digital Marketing Convergence
   September 17-18, 2015, in Tampa, Florida.
   http://www.w3.org/2015/digital-marketing-workshop/

Thanks to Nielsen for hosting the workshop and to Adobe for sponsorship.


Digital Marketing and the ecosystem surrounding it are growing at an
unprecedented pace as consumers and companies take advantage of new
devices, features, and content on the Web. As the Open Web Platform and
technologies such as HTML5 continue to expand and offer new
functionalities, brands, interactive marketers, content publishers and
third party providers are calling W3C's attention to gaps and
challenges, which include a lack of standards on the definition and
secure execution of, for example, marketing campaigns, advertising
performance, data collection, and marketing signals.

We invite participation from diverse players in the marketing and
technology industries: Marketers and advertisers, agencies, operations;
System and technology providers and consumers; Publishers; Ad eco-system
players; Market researchers; Retailers; Brand Managers; Entertainment
Companies; Privacy/Security Researchers, and more.

Expected topics of discussion include:
* Campaigns
* Experience, Content, and Assets
* Metrics and Data Collection
* Channel and Delivery
* Audiences
* Context
* Performance
* Security and Privacy

For more on the workshop, including proposed session tracks to organize
the discussion, please see the workshop details and submission  
instructions:
   http://www.w3.org/2015/digital-marketing-workshop/details.html

The event is open to all; position papers or statements of interest will
be required to participate, due by August 14.
   http://www.w3.org/2015/digital-marketing-workshop/details.html#register

If you have any questions, please contact Wendy Seltzer,  
<wseltzer@w3.org>, or workshop chairs Chad Hage,
<Chad.Hage@nielsen.com>, and Reza Jalili, <jalili@adobe.com>.

We look forward to seeing you there.


Coralie Mercier, Acting Head of W3C Marketing & Communications


--
  Coralie Mercier  -  W3C Communications Team  -  http://www.w3.org
mailto:coralie@w3.org +336 4322 0001 http://www.w3.org/People/CMercier/

Received on Thursday, 25 June 2015 14:48:06 UTC