Dear all, I come accross this interesting and relevant article from techcrunch: http://www.techcrunch.com/2009/01/22/innovid-launches-new-form-of-video-advertising-the-clickable-canvas/ Quote: "Today, an Israeli startup called Innovid is doing its part to help advertisers move away from the pre-roll with technology that allows for things like virtual product placements inside videos and turning entire surfaces into clickable canvases. In the demo video above, for instance, you’ll see different advertising effects projected onto the walls of a room, from a Pong game that you can play to a RSS feeds running across the baseboard as a ticker to funny creatures whose eyes you can move with your mouse." The interactive video is at: http://www.innovid.com/ Best regards. Raphaël -- Raphaël Troncy CWI (Centre for Mathematics and Computer Science), Science Park 123, 1098 XG Amsterdam, The Netherlands e-mail: raphael.troncy@cwi.nl & raphael.troncy@gmail.com Tel: +31 (0)20 - 592 4093 Fax: +31 (0)20 - 592 4312 Web: http://www.cwi.nl/~troncy/Received on Friday, 23 January 2009 13:12:26 GMT
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