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Innovid Launches New Form Of Video Advertising: The Clickable Canvas

From: RaphaŽl Troncy <Raphael.Troncy@cwi.nl>
Date: Fri, 23 Jan 2009 14:11:43 +0100
Message-ID: <4979C20F.6010105@cwi.nl>
To: Media Fragment <public-media-fragment@w3.org>

Dear all,

I come accross this interesting and relevant article from techcrunch:

"Today, an Israeli startup called Innovid is doing its part to help 
advertisers move away from the pre-roll with technology that allows for 
things like virtual product placements inside videos and turning entire 
surfaces into clickable canvases. In the demo video above, for instance, 
youíll see different advertising effects projected onto the walls of a 
room, from a Pong game that you can play to a RSS feeds running across 
the baseboard as a ticker to funny creatures whose eyes you can move 
with your mouse."

The interactive video is at: http://www.innovid.com/
Best regards.


RaphaŽl Troncy
CWI (Centre for Mathematics and Computer Science),
Science Park 123, 1098 XG Amsterdam, The Netherlands
e-mail: raphael.troncy@cwi.nl & raphael.troncy@gmail.com
Tel: +31 (0)20 - 592 4093
Fax: +31 (0)20 - 592 4312
Web: http://www.cwi.nl/~troncy/
Received on Friday, 23 January 2009 13:12:26 UTC

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