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Re: The next steps ... (was Re: Google starts supporting RDFa -- 'rich snippets')

From: Michael Hausenblas <michael.hausenblas@deri.org>
Date: Wed, 13 May 2009 16:45:52 +0100
To: Chris Bizer <chris@bizer.de>
CC: Linked Data community <public-lod@w3.org>
Message-ID: <C630A9C0.4783%michael.hausenblas@deri.org>

> + We have now entered the next step in SEO. Let's call it semantic SEO. You
> perfectly can continue use your own (well, actually the so called well-known
> vocabularies such as FOAF, SIOC, etc.). Wherever you find some respective
> Google term, you add a couple of triples. From the RDF perspective nothing
> bad. The costs are minimal and you know from know on that Google does at
> least something useful with it.

Update: as a matter of fact it took me like 5min now to enrich my RDFa-FOAF
page [1] with some of the Google terms - as rightly noted by Richard [2].
Let's see if there are any changes (soon) in the Google results ;)

> + One may assume that one of the next steps is indeed the special treatment
> of typed links (in Google's case maybe again primarily for rich snippets).
> Linked data and LOD, be prepared.

Update: maybe we are closer than we think. Just discovered Google's Wonder
wheel [3] (at the results select 'Show options...' and the Wonder wheel
option). If now additionally the links are treated as real typed links ...

Cheers,
      Michael

[1] http://sw-app.org/mic.xhtml
[2] http://iandavis.com/blog/2009/05/googles-rdfa-a-damp-squib#comment-1407
[3] http://www.flickr.com/photos/mhausenblas/3527914419/

-- 
Dr. Michael Hausenblas
DERI - Digital Enterprise Research Institute
National University of Ireland, Lower Dangan,
Galway, Ireland, Europe
Tel. +353 91 495730
http://sw-app.org/about.html
http://webofdata.wordpress.com/


> From: Michael Hausenblas <michael.hausenblas@deri.org>
> Date: Wed, 13 May 2009 15:42:37 +0100
> To: Chris Bizer <chris@bizer.de>
> Cc: Linked Data community <public-lod@w3.org>
> Subject: The next steps ... (was Re: Google starts supporting RDFa -- 'rich
> snippets')
> Resent-From: Linked Data community <public-lod@w3.org>
> Resent-Date: Wed, 13 May 2009 14:43:23 +0000
> 
> 
> Very well, very well. So we have learned now how it feels to switch from
> total ignorance to lead a new technology. Just a reminder to all of us: for
> years we have been ranting that Google et al don't pick up the Web of Data
> stuff. Now all the big players (yes, also MS) do. Good for us.
> 
> I do not intend to rehash on the arguments pro or contra 'Google supporting
> RDFa', no matter how much time they initially spent. Let us look into the
> future and try to identify the options and a possible roadmap:
> 
> + From now on, whenever you want/have to sell Web of Data stuff, you can
> simply say: Google does it (as well ;)
> 
> + We have now entered the next step in SEO. Let's call it semantic SEO. You
> perfectly can continue use your own (well, actually the so called well-known
> vocabularies such as FOAF, SIOC, etc.). Wherever you find some respective
> Google term, you add a couple of triples. From the RDF perspective nothing
> bad. The costs are minimal and you know from know on that Google does at
> least something useful with it.
> 
> + What does Google do? Well, it seems Google's use cases are clearly defined
> and are gathering around rich snippets/CSE [1]. Not to bad for the start, a
> clear value to communicate and to sell.
> 
> + We have now learned (again?) that our 'little' (still a bit academic
> world) can and will change from one minute to the other if one of the big
> players decides to chime in.
> 
> + Though ontology/vocabulary mapping etc. seems research-wise interesting,
> in the real world economics determine which vocabularies are used. Let's
> embrace this and not fight it (thanks, Richard, for the interesting
> discussion earlier today, you brought this to the point).
> 
> + One may assume that one of the next steps is indeed the special treatment
> of typed links (in Google's case maybe again primarily for rich snippets).
> Linked data and LOD, be prepared.
> 
> I for myself, being active in the RDFa Task Force since 2006, did celebrate
> yesterday with a good pint of Guinness. FWIW, not due to the obvious reasons
> (RDFa, etc.) but for the fundamental shift in the attitude.
> 
> Good morning, Web of Data! :)
> 
> Cheers,
>       Michael
> 
> [1] http://iandavis.com/blog/2009/05/googles-rdfa-a-damp-squib#comment-1405
> 
> -- 
> Dr. Michael Hausenblas
> DERI - Digital Enterprise Research Institute
> National University of Ireland, Lower Dangan,
> Galway, Ireland, Europe
> Tel. +353 91 495730
> http://sw-app.org/about.html
> http://webofdata.wordpress.com/
> 
> 
>> From: Chris Bizer <chris@bizer.de>
>> Date: Wed, 13 May 2009 10:27:31 +0200
>> To: Linked Data community <public-lod@w3.org>
>> Subject: fw: Google starts supporting RDFa -- 'rich snippets'
>> Resent-From: Linked Data community <public-lod@w3.org>
>> Resent-Date: Wed, 13 May 2009 08:27:30 +0000
>> 
>> Very nice.  After Yahoo SearchMonkey has been around for a while, things are
>> now also moving at Google.
>> 
>>  
>> 
>> See:
>> <http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippet
>> s.html>
>> http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets
>> .html
>> 
>>  
>> 
>> And Ivan's comment on it:
>> 
>> http://ivan-herman.name/2009/05/13/rdfa-google/
>> 
>>  
>> 
>> Cheers,
>> 
>>  
>> 
>> Chris
>> 
>>  
>> 
>>  
>> 
>> Von: public-semweb-lifesci-request@w3.org
>> [mailto:public-semweb-lifesci-request@w3.org] Im Auftrag von Matthias
>> Samwald
>> Gesendet: Mittwoch, 13. Mai 2009 08:48
>> An: public-semweb-lifesci
>> Betreff: Google starts supporting RDFa -- 'rich snippets'
>> 
>>  
>> 
>> Quite preliminary, but still noteworthy. See
>> http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets
>> .html
>> 
>>  
>> 
>> They are also searching for new  vocabularies and data sources that they can
>> potentially support, I guess they will soon support the popular vocabularies
>> (FOAF, SIOC etc.) that are also supported by Yahoo Search Monkey [1]. Maybe
>> we (the HCLS IG) could come up with a biomedical demo scenario based on RDFa
>> and propose that to Google?
>> 
>>  
>> 
>> [1] http://developer.yahoo.com/searchmonkey/smguide/profile_vocab.html
>> 
>>  
>> 
>> Cheers,
>> Matthias Samwald
>> 
>>  
>> 
>> DERI Galway, Ireland
>> http://deri.ie/
>> 
>>  
>> 
>> Konrad Lorenz Institute for Evolution & Cognition Research, Austria
>> http://kli.ac.at/
>> 
>>  
>> 
> 
> 
Received on Wednesday, 13 May 2009 15:46:40 UTC

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