W3C home > Mailing lists > Public > public-linked-json@w3.org > July 2011

Re: Branding?

From: Melvin Carvalho <melvincarvalho@gmail.com>
Date: Tue, 26 Jul 2011 17:46:58 +0200
Message-ID: <CAKaEYh+e6AyaXije_AM3E2620Evea8oOFXCMPH1Nm2F8xt4zzQ@mail.gmail.com>
To: Manu Sporny <msporny@digitalbazaar.com>
Cc: Linked JSON <public-linked-json@w3.org>
On 26 July 2011 05:08, Manu Sporny <msporny@digitalbazaar.com> wrote:
> JSON-SD doesn't really roll off of the tongue... neither did JSON-LD or
> RDFa. HTML is only used because it's been around forever... but it's a
> pretty crappy brand name. Any thoughts on what this technology should be
> called as we ready it for public consumption?
>
> I was thinking: Structure
>
> "Structure allows you to express Linked Data in JSON"
>
> Yes, I realize that isn't entirely accurate, but tag-lines rarely are
> accurate. Thoughts on branding the technology so that it's easy to drop into
> a conversation without scaring Web developers away or making people feel as
> if the conversation is going to take a scary turn toward geek-speak?

What about "JSON Plus"  (JSON + Structured Data) :)

>
> -- manu
>
> --
> Manu Sporny (skype: msporny, twitter: manusporny)
> Founder/CEO - Digital Bazaar, Inc.
> blog: Uber Comparison of RDFa, Microformats and Microdata
> http://manu.sporny.org/2011/uber-comparison-rdfa-md-uf/
>
>
Received on Tuesday, 26 July 2011 15:47:34 UTC

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