- From: Laura Carlson <laura.lee.carlson@gmail.com>
- Date: Sat, 4 Aug 2007 07:03:59 -0500
- To: public-html@w3.org, "Dan Connolly" <connolly@w3.org>
In the minutes, of the HTML WG 2007-08-02 phone conference [1] a survey on the design principles is mentioned. [2] Something to consider to help prevent bias, might be to have response categories evened out over a Likert type of scale [3]. Instead of the current 1 neutral, 3 positive, and 1 negative scale of: > I don't mind if it's there, but it doesn't appeal to me much. > Yes, as stated. > Yes, though I have suggestions... > Yes, but only if changes are made > No, because... > > Comments (or a URI pointing to your comments): Perhaps use a five point scale indicating level of agreement like: - Strongly Agree - Agree - Neutral - Disagree - Strongly Disagree Then have the text box to include comments, suggestions, proposed changes like: "Comments, suggestions, proposed changes (or a URI pointing to your ideas)": Like it says at wikipedia a lot of things can cause bias in surveys. People tend to avoid using extreme response categories (central tendency bias), agree with statements as presented (acquiescence bias), or try to portray themselves or their organization in a more favorable light (social desirability bias). Even the ordering of the questions and ordering or the responses can insert bias. Best Regards, Laura [1] http://www.w3.org/2007/08/02-html-wg-minutes.html [2] http://www.w3.org/2002/09/wbs/40318/dprv/ [3] http://en.wikipedia.org/wiki/Likert_scale -- Laura L. Carlson http://www.d.umn.edu/goto/webdesign/
Received on Saturday, 4 August 2007 12:04:04 UTC