Re: XHTML Integration Sets

Alexey Feldgendler wrote:
> On Tue, 20 Feb 2007 23:04:34 +0100, Daniel Glazman <daniel.glazman@disruptive-innovations.com> wrote:
>   
>> 3. HTML in email is much more used than text email by direct marketing but it's hard, very hard to edit/composer
>>     
> I don't mind if spammers' life is hard.
>   

Nor do I.  But Daniel wasn't talking about spammers, he was talking 
about legitimate direct marketers.

I get thousands of spams a day, which I use a variety of techniques 
(greylisting, SpamAssassin, Thunderbird's junk filtering feature, etc.) 
to combat.

And most of the time, I ask the companies with whom I do business not to 
send me email (nor postal mail) unless it is directly related to 
specific transactions with them (i.e. don't send me ads, but do send me 
order confirmation, shipping notification, etc.).

Nevertheless, I do permit companies to email me marketing materials in a 
select few cases.  And I'm not alone.  There is a significant market for 
this kind of legitimate opt-in mail, with reputable companies like 
MailChimp <http://www.mailchimp.com/> helping companies do it right.

So while I agree that there's no reason to help spammers out, there is 
good reason to make things better for legitimate marketers: because it 
makes things better for the people who receive their messages.

-myk