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Re: [Soc Med] Best Practice initial draft - discussion

From: Brian Gryth <briangryth@gmail.com>
Date: Thu, 18 Mar 2010 10:06:39 -0600
Message-ID: <894ba28d1003180906w44de3874u2063862d19af7857@mail.gmail.com>
To: Ken Fischer <ken@clickforhelp.com>
Cc: eGovIG IG <public-egov-ig@w3.org>
Ken,

I completely agree and that was what I was trying to get at with the
"multiple channels of communication" idea.  One of the better examples of
this dual approach to content is the Library of Congress' text version of
the LOC Web site.

Thanks,
Brian

On Thu, Mar 18, 2010 at 8:16 AM, Ken Fischer <ken@clickforhelp.com> wrote:

> Hi Everyone..
>       In the case of accessibility, currently facebook is not 508
> compliant. Youtube only recently has captioning available. Agencies are on
> facebook and were on youtube though and instead had policies usually which
> they would post similar content in accessible places.
>        So what I am saying is that going there the community is and being
> accessible can conflict so I wonder if we would go along with the current
> method that the same engagement opportunity must be offered at an accessible
> location if it is also offered in an non 508 compliant location?
>
> Also should we talk about things such as long term vs short term
> (accumulation of audience of over time as well as campaign style soc media
> efforts) as well as using tools to research audiences well when deciding on
> where to engage?
>             Ken-OpenGovBlog.org
>
>  5) The governmental entity should assure that the entity is accessible.
> Social media should not be the sole channel of communication or engagement
> by a government. Instead social media should be one of multiple channels to
> contact and interact with the agency. It is also highly useful for the
> entity to create a directory of the entity's social media accounts and to
> post this information on the agencies Web site
>
>   On Tue, Mar 16, 2010 at 4:02 PM, Brian Gryth <briangryth@gmail.com>wrote:
>
>> Hello all,
>>
>> I have drafted some initial thoughts on what are some of the best
>> practices for use of social media by Government.  I'd like to hear your
>> thoughts.
>>
>> Here are my questions for the group:
>>
>> Are there additional best practices that should be on the list?
>> Do you disagree with any of the items?
>> What should be clarified or expanded?
>>
>> I compiled my list from several sources. I will add citation later, but I
>> wanted to get something out for discussion.  Please feel free to edit and
>> revise these initial thoughts on the Soc Med best practices wiki page at
>> http://www.w3.org/egov/wiki/SocMed-bestpractices
>>
>> The top six practices that I have identified are as follows:
>>
>>  1) The use of social media is not solely a technical or tool based
>> decision.  It is rather a policy and operational decision that should be
>> based on organizational culture and whether such use advances the mission of
>> the entity.
>>
>> 2) Before using social media tools a governmental entity must clearly
>> define the overall goal and purpose of such use.  As with any project or
>> initiative, development of a strategic plan is critical to success and
>> smooth operation.
>>
>> 3) The governmental entity should develop a social media policy and create
>> guidelines for use by the entity and its employees.  The policy and
>> guidelines for employees should cover representation of agency by an
>> employee as well as how personal use can impact the agency.
>>
>> 4) The governmental entity should identify communities of interest or core
>> constituencies that the entity should actively engage.  Engagement should
>> not focus around the entities web presence rather constituencies should be
>> engaged where the constituents have a presence.  However, the entity should
>> be mindful that the entity is a guess of these groups when the entity begins
>> to engage and that online communities will more readily accept the entity on
>> its ability to add value to the community.  It is also important to be
>> mindful that constituent groups are both external and internal.
>>
>> 5) The governmental entity should assure that the entity is accessible.
>> Social media should not be the sole channel of communication or engagement
>> by a government.  Instead social media should be one of multiple channels to
>> contact and interact with the agency.  It is also highly useful for the
>> entity to create a directory of the entity's social media accounts and to
>> post this information on the agencies Web site.
>>
>> 6) A governmental entity needs to embrace a willingness to experiment.
>> Social media use should be initiated in small pilot projects that maximize
>> potential success and allow for the pilot to "fail fast and fail small."
>> Each pilot and the overall social media strategy must be allowed to evolve
>> and change (i.e. the social media strategy is in perpetual beta).
>>
>> Thanks,
>> Brian
>> twitter.com/briangryth
>>
>
>
>
> --
> Ken Fischer
> How we think: Using the audience as a lens to find opportunity.
> What we do: Create New Opportunities through Innovation
> Contact me at Ken@ClickforHelp.com or on Twitter: @web20blog
> or by Voice and Fax 703-621-5865 x702 or Toll Free 877-CLICK17 x702
>
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Received on Thursday, 18 March 2010 16:07:14 GMT

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