Purpose categories in the online context

Dear DPV folks,

Signatu contributes to the DPV with some *purpose categories* (in the table
below).
These are typical processing purposes of the 3rd parties (in Signatu 3rd
party registry) that load remote resources on websites to track end users.

Some of these categories overlap with those in the existing DPV.

Purpose category Tag vendorCategoriesDescription Purpose
Network Communication signatu:network-communication Site sets cookies to
carry out the transmission of a communication over an electronic
communications network (to route information over a network by identifying
the communication ‘endpoints’, or to exchange data items in their intended
order, or to detect transmission errors or data loss) Does not require
consent. to transmit users’ communication to us and from us back to users
over an electronic communications network. If the cookies are disabled, the
requested functionality will not work.
Essential Functionality signatu:service-provision A resource used on a site
that 1) the user takes a positive action to request the service with a
clearly defined perimeter, 2) is strictly needed to enable the service; if
the resources are disabled, the service will NOT work. Does not require
consent. to deliver this service as requested by the user. If the cookies
are disabled, the requested functionality will not work.
Non-essential Functionality signatu:service-functionality A resource used
on a site that 1) the user did NOT take a positive action to request the
service with a clearly defined perimeter, 2) is NOT strictly needed to
enable the service; if the resources are disabled, the service will
work. Requires
consent. to deliver functionalities that the user did not request or that
are not strictly needed to enable the service. If the cookies are disabled,
the requested functionality may not work.
Analytics signatu:analytics A platform that measures and reports user
interaction with a website. to report user behaviour and events on this
service and traffic on pages.
Advertising signatu:audience-targeting A provider of technology and data to
define a target audience of a target market for a particular advertisement
or message. to deliver to users personalised adds that we predict users
like to view based on users’ profile and previous browsing behaviour.
Cloud Infrastructure and Traffic Distribution signatu:cloud An
infrastructure of servers, software and network to support computing in a
cloud computing model. to distribute the content of this service, analyze
the data to optimize server performance, or to find and resolve problems of
our software that prevent its correct operation.
Communication: email, phone, sms, chat, push messages signatu:communication A
technology that enables communication bewteeen parties such as email, phone
or chat between a website and its users. to communicate with users via
email, phone, sms, chat or push messages regarding your requests.
Document Consent signatu:compliance A technology that enables a website or
app to comply with the law, such as a Consent Management Platform that
records end users consent. to record users’ consent events, dates and times
of consents, user IDs or unique cookie IDs.
Content Management signatu:content-management A platform to manage the 1st
and 3rd party content (including advertising) of a website. to enable users
to view, listen to and interact with content delivered on a page of this
service.
Customer Management signatu:crm A platform that registers prospective,
existing and lost customers. to register prospective, existing and lost
customers to track sales.
E-commerce signatu:e-commerce A platform that sells products and/or
services online. to offer and carry out sales of products and services
online.
Marketing signatu:marketing-tool A technology that enables companies to
market their services and/or products. to register users’ phone number
and/or email on our marketing phone list and/or email list, and to phone
you, send you sms, send you email messages and/or web and mobile push
messages. These messages contain information about our products, services,
promotions. You can unsubscribe at any time.
Optimisation signatu:optimisation A platform that enables websites, apps
etc to improve sales and users’ experience. to test and compare versions of
a page of this service to know which version that performs best, and to
identify and correct errors in our software.
Payment signatu:payment A platform that transacts a payment. to process
users’ payment transactions, and send emails to users regarding users’
payments, and to monitor, prevent and detect fraudulent payment
transactions.
Personalisation signatu:personalisation A technology that enables the
creation of user profiles and showing users content or ads that are
tailored to the interests and preferences of the user. to deliver to users
content that we predict users like to see on this service.
Surveys and Reviews signatu:reviews A platform that enables users to review
and rate a service and/or a product, and also to read other users’ reviews. to
collect users’ market research answers or enable users to review and rate a
service or a product or to read other users’ reviews.
Search signatu:search A web search engine that searches the World Wide Web
in a systematic way for particular information specified in a textual web
search query. to search for particular information specified in users’
textual search query.
Security signatu:security A technology that enables breach protection. to
find security flaws, monitor our software for compromise, contain threats,
and protect and secure our own and our users' environments.
Single Sign On signatu:single-sign-on A technology that enables users to
use one set of login credentials (e.g., name and password) to access
multiple applications. SSO can be used by enterprises, smaller organizations to
sign up or log in to this service by using social media authentication
credentials.
Social Media signatu:social A platform that enables users to interact,
communicate and share content with other users. to optimise the
advertisement and increase economic opportunity of this service by making
it visible on social media.
Tag Management signatu:tag-management A technology used by websites to more
easily activate, deactivate and manage 3rd party technologies, and, more
recently, the data that they collect. to activate or deactivate the
technologies (tags, scripts etc) used on this service.
Registration and Authentication signatu:verification A technology that
enables a website or an app to authenticate users and prevent fraud. to
register, authenticate and identify users to enable users to sign up or log
in to this service.

Best regards,

-- 
Georg Philip Krog

signatu <https://signatu.com>