Advertising & Credibility

The IWABG's plan is now available in StratML format at http://stratml.us/drybridge/index.htm#IWABG  

IWABG Objective 2.3: Claims - Enable verification of claims - is a pretty direct use case for the CWCG.
http://stratml.us/carmel/iso/IWABGwStyle.xml#_6206539c-6f6c-11e8-a3e9-361c62751b22 & http://stratml.us/drybridge/index.htm#CWCG  

Commercial advertising claims should be relatively easy to verify based upon performance metrics for features and functions.  http://ambur.net/ProductOrServiceDescription.html#FeatureType & http://ambur.net/ProductOrServiceDescription.html#FunctionType  

Publishing product and service descriptions in an open, standard, machine-readable format would greatly facilitate such verification.  A strawman schema is available at http://ambur.net/ProductOrServiceDescription.xsd  Screen shots showing how it appears in an InfoPath form are available at http://ambur.net/ProductOrServiceDescriptionForm.htm 

Owen Ambur
Chair, StratML Working Group
Co-Chair Emeritus, xml.gov CoP
Webmaster, FIRM

-----Original Message-----
From: Liam R. E. Quin <liam@w3.org> 
Sent: Sunday, June 10, 2018 2:35 PM
To: Sandro Hawke <sandro.hawke@gmail.com>; Credible Web CG <public-credibility@w3.org>
Subject: Re: Agenda 11-June-2018 (Inspection Subgroup)

On Sun, 2018-06-10 at 10:30 -0400, Sandro Hawke wrote:
> 
> Chair will be An Xiao Mina (and likely regrets from me).  Agenda will 
> be similar to last week: https://credweb.org/agenda/20180611.html with 
> focus on advertizing-related indicators.

Should this be liaising with the Improving Web Advertising Business Group?

https://www.w3.org/community/web-adv/

--
Liam Quin, W3C,  http://www.fromoldbooks.org/

Available for XML/Document/Information Architecture/ XSLT/XQuery/Web/Text Processing work and consulting.

Received on Thursday, 14 June 2018 01:23:28 UTC