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The personalisation privacy dilemma

From: Michael Pluke <Mike.Pluke@castle-consult.com>
Date: Thu, 24 Sep 2015 16:26:29 +0000
To: public-cognitive-a11y-tf <public-cognitive-a11y-tf@w3.org>
Message-ID: <A48C91EB13E45544B16FBC94C9298D8D3695E4@S11MAILD013N2.sh11.lan>
Here is something that may have some links to the Task Force's approach to personalization and privacy.

This article on privacy issues around Windows 10<http://www.techrepublic.com/article/the-windows-10-privacy-debacle-five-big-issues-to-consider/?tag=nl.e101&s_cid=e101&ttag=e101&ftag=TRE684d531> discusses some very important issues in a well-balanced way. Personalization is a valuable option for everyone, but it may be essential for some people with cognitive impairments. The primary issue that will be of particular relevance when proposing solutions for people with cognitive disabilities is the inevitable trade-off between personalization and privacy.

The big problem will be how to address this trade-off. Understanding the complicated concepts and implications behind privacy is a challenge for everyone. This is likely to be even more of a challenge if you have any type of cognitive impairments. It is possible that sometimes the privacy decisions might be taken by a carer or other third party on behalf of the main user - but they also may have trouble understanding what sacrifices may need to be made in order to deliver the personalization that the user needs.

The article makes an important statement:

"Transparency along with simple-to-understand privacy language and ability to easily set and control one's privacy settings should be top of mind for all companies today,"

I'm not sure how easy it will be to develop a "simple-to-understand privacy language", but this is what is really needed instead of the massive and complicated privacy policies that we all click "Yes" (or "No") to. One ETSI member company suggested that what was needed was to develop a set of icons to  covey these concepts - but this suggestion has not (yet) been pursued.

Best regards

Mike
Received on Thursday, 24 September 2015 16:27:01 UTC

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