- From: marcus saw <saw_marcus@yahoo.com>
- Date: Fri, 22 Jul 2005 22:14:52 +0100 (BST)
- To: public-bpwg@w3.org
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Hi,
I am new to this mailing list so if I repeat anything that has already been said please forgive me.
I have been quite interested by the whole discussion of mobile content creation as I currently work for a company in Japan that builds systems for mobile sites.
What I have found during my time in Japan, which I admit does have slightly differing phone usage culture patterns to the west, is that there is a distinct difference between the way mobile content and PC based content are used. This is something important to consider because, as you are aware Japan is a market leader in terms of number of accesses to content-based services on the mobile phone ( thanks to DoCoMo's i-mode ) and so might be taken as indicative as to how the market will progress in the west.
When delivering to the mobile phone content has to be trimmed down not only in terms of images and other decorative paraphernalia but also in terms of the length and depth of sentences used to convey its messages. Mobile sites are used, in the whole, for short term, quick-fix surfing whilst on the go, the other main usages are for downloading multimedia content to the phone ( mp3, ring tones and wallpapers ) and access to 'utility sites' such as timetables and directory services. Again the length and depth of these types of content has to be cut down from the normal output to a browser for the site to be a success on the mobile phone.
This is due to the natural, physical limitation imposed by the size of the screen, the keypad and the by the mobile, 'access from anywhere, anytime' usage philosophy of phone browsing - you do not want to be wading through reams of text when you are only on-line for two minutes whilst waiting for a train.
Other considerations such as image sizes, and by this I mean file size in KB, and pixel resolution of images have to be considered as well. It is no good providing the same rich content that you would display on your website for the current generation of phones available. Images still take time to download, time which mobile users are not prepared to wait for, and large, high resolution graphics, especially when containing text, become hard to read when rendered on the small screen.
My point is this: whilst there is a great case for need of a standard in the markup languages that are used on the Internet and the mobile Internet ( and this is something that the Japanese would be good to take note of with 4 separate versions of markup currently in use: J-HTML, XHTML, CHTML5, HDML3 ), there is a definite need for separate content for both mediums.
The market for mobile content is highly likely to increase phenomenally in the west in the coming three years and so these considerations will become highly relevant to any one wanting to create good content.
Thanks for reading this far, and if I may be so bold I would like to ask a general question.
Can this two-site philosophy be aided in anyway by markup standards? For instance can there be a 'content for PC' tag in a page with an 'ALT' tag, similar to images now, which gives the alternative, Mobile content? Also, how much strength does the w3c have to suggest changes in markup standards with the networks like DoCoMo and Vodafone?
I would be very happy to hear your opinions to what I have written.
Marcus Saw
http://cellsuite.blogspot.com
Paul Walsh <paulwalsh@segalamtest.com> wrote:
Some very good stats Ray, thanks!
The potential of the Mobile Web reminds me of when I spent my first two weeks working for AOL in a porter cabin when online marketing was quickly disregarded as “something that would never take off” – those were the good ole days ;)
Paul
-----Original Message-----
From: Ray Anderson [mailto:ray@bango.com]
Sent: 22 July 2005 15:57
To: Paul Walsh; 'Tim Moss'; 'Holley Kevin (Centre)'; 'Daniel Barclay'; 'Barbara Ballard'
Cc: public-bpwg@w3.org
Subject: RE: Best Practices : Some Background
I thought it might be interesting to provide some "statistics" to put the scale of this opportunity, and how big it already is, in perspective.
Perhaps as part of this project, we need to ensure that web designers realise that there is a huge population of people out there who could
access their content on a small device - if they had something to show them.
Here we go:
Openwave claim that there are 620,000,000 of their browsers now in circulation (about 20% more than Internet Explorer)
Bango has seen more than 3,000,000 distinct end users visiting WAP and xHTML sites in teh UK alone (and about another 17,000,000 worldwide.
Thats out of a subscriber base of 40,000,000, of whom (according to operators) about 45% have visited internet sites on their phone
Sky now claim that more people visit the Sky WAP site from their mobile than visit the fixed site from a PC.
Tagtag.com now hosts around 500,000 individual WAP sites
Peperoni now hosts over 400,000 WAP sites
M-Island in Japan has more than 6,000,000 personal i-mode sites
etc.
The UK Operators measured 1,760,000,000 WAP pages delivered to their subscribers in April 2005. Assuming that half of subscribers
use the Mobile Internet ( see above) thats an average of 88 pages per person per month.
The most common access devices are the cheaper ones. Remember that most young people don't have a PC, and if they did they
would probably have no way to connect to the internet (they don't have a fixed line - only mobile). Every month we publish a report
of the most popular handsets browsing to several thousand content providers with a wide mix of content. Here are the June stats:
Position Handset Percentage
1 Nokia 6230 31.33%
2 Samsung D500 9.34%
3 Sony Ericsson K700 9.34%
4 Nokia 3220 6.02%
5 Samsung E720 4.99%
6 Nokia 6610i 4.19%
7 Nokia 7610 3.83%
8 Motorola V3 3.02%
9 Sony Ericsson K500 2.96%
10 Sony Ericsson E700 2.79%
11 Sony Ericsson S700 2.78%
12 Motorola V547 2.66%
13 Nokia 6630 2.57%
14 Nokia 7250i 2.42%
15 Motorola V220 2.21%
16 Nokia 6600 2.06%
17 Samsung E330 2.03%
18 Samsun E600 1.91%
19 Sony Ericsson T610 1.80%
20 Nokia 6100 1.75%
There are less than 3 million Blackberry Subscribers. There are more than 700 million active WAP or iMode subscribers
700 million mobiles were sold in 2004. Almost all internet connactable. Microsoft PDA (best seller) sold about 4.5 million,
most of which did not have internet connectivity as sold.
I think there is something BIG happening...!
At 13:57 22/07/2005, Paul Walsh wrote:
The ultimate goal is quiet simple and I think Kevin made a very good point (as you do too Tim!) that I’d like to expand further. A content author should no longer continue to assume they understand the access point used by visitors. I accept that most visitors will continue to use a desktop PC to access the web with few using PDAs and even fewer using smaller screens such as mobile phones - and this won’t change for quiet some time to come (I specifically use the term phone because ‘device’ covers PDAs). However this will change over time with more people accessing the web using smaller screens like mobile phones, and the MWI BP is looking to provide guidance on how to reach the full potential of the Web by demonstrating how to author Web content in the best possible way for optimum performance on small screens – not just for mobile phones, although this is the primary focus. There are some limitations and these are covered below.
Send instant messages to your online friends http://uk.messenger.yahoo.com
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<DIV>
<DIV>Hi,</DIV>
<DIV> </DIV>
<DIV>I am new to this mailing list so if I repeat anything that has already been said please forgive me. </DIV>
<DIV> </DIV>
<DIV>I have been quite interested by the whole discussion of mobile content creation as I currently work for a company in Japan that builds systems for mobile sites. </DIV>
<DIV> </DIV>
<DIV>What I have found during my time in Japan, which I admit does have slightly differing phone usage culture patterns to the west, is that there is a distinct difference between the way mobile content and PC based content are used. This is something important to consider because, as you are aware Japan is a market leader in terms of number of accesses to content-based services on the mobile phone ( thanks to DoCoMo's i-mode ) and so might be taken as indicative as to how the market will progress in the west.</DIV>
<DIV> </DIV>
<DIV>When delivering to the mobile phone content has to be trimmed down not only in terms of images and other decorative paraphernalia but also in terms of the length and depth of sentences used to convey its messages. Mobile sites are used, in the whole, for short term, quick-fix surfing whilst on the go, the other main usages are for downloading multimedia content to the phone ( mp3, ring tones and wallpapers ) and access to 'utility sites' such as timetables and directory services. Again the length and depth of these types of content has to be cut down from the normal output to a browser for the site to be a success on the mobile phone. </DIV>
<DIV> </DIV>
<DIV>This is due to the natural, physical limitation imposed by the size of the screen, the keypad and the by the mobile, 'access from anywhere, anytime' usage philosophy of phone browsing - you do not want to be wading through reams of text when you are only on-line for two minutes whilst waiting for a train.</DIV>
<DIV> </DIV>
<DIV>Other considerations such as image sizes, and by this I mean file size in KB, and pixel resolution of images have to be considered as well. It is no good providing the same rich content that you would display on your website for the current generation of phones available. Images still take time to download, time which mobile users are not prepared to wait for, and large, high resolution graphics, especially when containing text, become hard to read when rendered on the small screen.</DIV>
<DIV> </DIV>
<DIV>My point is this: whilst there is a great case for need of a standard in the markup languages that are used on the Internet and the mobile Internet ( and this is something that the Japanese would be good to take note of with 4 separate versions of markup currently in use: J-HTML, XHTML, CHTML5, HDML3 ), there is a definite need for separate content for both mediums.</DIV>
<DIV> </DIV>
<DIV>The market for mobile content is highly likely to increase phenomenally in the west in the coming three years and so these considerations will become highly relevant to any one wanting to create good content. </DIV>
<DIV> </DIV>
<DIV>Thanks for reading this far, and if I may be so bold I would like to ask a general question. </DIV>
<DIV> </DIV>
<DIV>Can this two-site philosophy be aided in anyway by markup standards? For instance can there be a 'content for PC' tag in a page with an 'ALT' tag, similar to images now, which gives the alternative, Mobile content? Also, how much strength does the w3c have to suggest changes in markup standards with the networks like DoCoMo and Vodafone?</DIV>
<DIV> </DIV>
<DIV>I would be very happy to hear your opinions to what I have written.</DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV>Marcus Saw</DIV>
<DIV><A href="http://cellsuite.blogspot.com/">http://cellsuite.blogspot.com</A></DIV>
<DIV><BR><BR><B><I>Paul Walsh <paulwalsh@segalamtest.com></I></B> wrote:</DIV>
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<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">Some very good stats Ray, thanks! <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">The potential of the Mobile Web reminds me of when I spent my first two weeks working for AOL in a porter cabin when online marketing was quickly disregarded as “something that would never take off” – those were the good ole days ;)<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">Paul<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN-LEFT: 36pt"><FONT face=Tahoma size=2><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma; mso-ansi-language: EN-US">-----Original Message-----<BR><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> Ray Anderson [mailto:ray@bango.com] <BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> 22 July 2005 15:57<BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> Paul Walsh; 'Tim Moss'; 'Holley Kevin (Centre)'; 'Daniel Barclay'; 'Barbara Ballard'<BR><B><SPAN style="FONT-WEIGHT: bold">Cc:</SPAN></B> public-bpwg@w3.org<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> RE: Best Practices : Some Background</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN-LEFT: 36pt"><FONT face="Times New Roman" size=3><SPAN style="FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN-LEFT: 36pt"><FONT face="Times New Roman" size=3><SPAN style="FONT-SIZE: 12pt"><BR>I thought it might be interesting to provide some "statistics" to put the scale of this opportunity, and how big it already is, in perspective.<BR>Perhaps as part of this project, we need to ensure that web designers realise that there is a huge population of people out there who could<BR>access their content on a small device - if they had something to show them.<BR><BR><B><SPAN style="FONT-WEIGHT: bold">Here we go:<BR><BR></SPAN></B>Openwave claim that there are 620,000,000 of their browsers now in circulation (about 20% more than Internet Explorer)<BR><BR>Bango has seen more than 3,000,000 distinct end users visiting WAP and xHTML sites in teh UK alone (and about another 17,000,000 worldwide.<BR>Thats out of a subscriber base of 40,000,000, of whom (according to operators) about 45% have visited internet sites on their phone<BR><BR>Sky now claim that more people
visit the Sky WAP site from their mobile than visit the fixed site from a PC.<BR><BR>Tagtag.com now hosts around 500,000 individual WAP sites<BR>Peperoni now hosts over 400,000 WAP sites<BR>M-Island in Japan has more than 6,000,000 personal i-mode sites<BR>etc.<BR><BR>The UK Operators measured 1,760,000,000 WAP pages delivered to their subscribers in April 2005. Assuming that half of subscribers <BR>use the Mobile Internet ( see above) thats an average of 88 pages per person per month. <BR><BR>The most common access devices are the cheaper ones. Remember that most young people don't have a PC, and if they did they<BR>would probably have no way to connect to the internet (they don't have a fixed line - only mobile). Every month we publish a report<BR>of the most popular handsets browsing to several thousand content providers with a wide mix of content. Here are the June stats:<BR><BR><B><SPAN style="FONT-WEIGHT: bold">Position</SPAN></B> <B><SPAN
style="FONT-WEIGHT: bold">Handset</SPAN></B> <B><SPAN style="FONT-WEIGHT: bold">Percentage<BR></SPAN></B>1 Nokia 6230 31.33%<BR>2 Samsung D500 9.34%<BR>3 Sony Ericsson K700 9.34%<BR>4 Nokia 3220 6.02%<BR>5 Samsung E720 4.99%<BR>6 Nokia 6610i 4.19%<BR>7 Nokia 7610 3.83%<BR>8 Motorola V3 3.02%<BR>9 Sony Ericsson K500 2.96%<BR>10 Sony Ericsson E700 2.79%<BR>11 Sony Ericsson S700 2.78%<BR>12 Motorola V547 2.66%<BR>13 Nokia 6630 2.57%<BR>14 Nokia 7250i 2.42%<BR>15 Motorola V220 2.21%<BR>16 Nokia 6600 2.06%<BR>17 Samsung E330 2.03%<BR>18 Samsun E600 1.91%<BR>19 Sony Ericsson T610 1.80%<BR>20 Nokia 6100 1.75%<BR><BR>There are less than 3 million Blackberry Subscribers. There are more than 700 million active WAP or iMode subscribers<BR><BR>700 million mobiles were sold in 2004. Almost all internet connactable. Microsoft PDA (best seller) sold about 4.5
million,<BR>most of which did not have internet connectivity as sold.<BR><BR>I think there is something BIG happening...! <BR><BR><BR>At 13:57 22/07/2005, Paul Walsh wrote:<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN-LEFT: 36pt"><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">The ultimate goal is quiet simple and I think Kevin made a very good point (as you do too Tim!) that I’d like to expand further. A content author should no longer continue to assume they understand the access point used by visitors. I accept that most visitors will continue to use a desktop PC to access the web with few using PDAs and even fewer using smaller screens such as mobile phones - and this won’t change for quiet some time to come (I specifically use the term phone because ‘device’ covers PDAs). However this will change over time with more people accessing the web using smaller screens like mobile phones, and the MWI BP is looking to provide guidance on how to reach the full potential of the Web by demonstrating how to author Web content in the best possible way for optimum performance on small screens – not just for mobile phones,
although this is the primary focus. There are some limitations and these are covered below.</SPAN></FONT><o:p></o:p></P></DIV></BLOCKQUOTE></DIV><p>Send instant messages to your online friends http://uk.messenger.yahoo.com
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Received on Saturday, 23 July 2005 04:39:28 UTC