iPhone

Gathering regional iPhone provider speculation has once again become
tangible fact following the announcement that
telecommunications company Orange has been officially confirmed as the
exclusive carrier for Apple’s smartphone in France.

Orange chief executive officer Didier Lombard revealed the French
exclusivity deal yesterday during an industry event in
Vietnam, and also said that the diminutively sleek handsets would by
ready for retail by the close of November this year,
reports the Reuters news agency.

France Telecom  parent company of Orange  has expressed its belief that
the capture of the iPhone for the French market
will certainly bolster its sales throughout the country considering the
appeal of an Apple-branded device that bundles telephony
functionality with touch-screen technology, iTunes Store compatibility,
an onboard video/media player, and a Web browser
too.

As with the other European deals also confirmed this week, iPhone
consumers in France will have to pay a set amount for the
initial hardware along with a fixed term contract with Orange. At this
time, Orange is yet to confirm the iPhone’s hardware and
contractual prices.

The news of Orange’s positioning to cover the French market completes
the iPhone’s carrier placement for Europe’s three
biggest regions, with Spain’s Telefonica O2 being confirmed this week
for the UK, along with Deutsche Telekom’s T-Mobile
for Germany.

The UK price for the iPhone is 269 GBP for the handset plus an 18-month
O2 contract package that starts at 35 GBP per
month (rising as high as 55 GBP) and equates to a total minimum
financial outlay of 899 GBP. 

Although the iPhone is certainly a success in North America, where it
launched in June of this year and has already passed 1
million unit sales, it remains to be seen whether European consumers
will be willing to embrace a device that doesn’t run on the
extremely speedy and popular 3G networks. Unlike Europe, 3G is not
currently available in the US and, as such, has not
adversely affected the handset’s performance appeal there. 

With regard to the lack of 3G, Apple CEO Steve Jobs has said the iPhone
doesn’t run on 3G seeing as the network would
apply undue strain on the device’s internal battery  a component of the
product already receiving a degree of criticism from
users in terms of its charge life. 


















































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Received on Saturday, 22 September 2007 13:38:08 UTC