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Pointer to draft about web measurement

From: Koen Holtman <koen@win.tue.nl>
Date: Thu, 28 Nov 1996 17:06:48 +0100 (MET)
Message-Id: <199611281606.RAA29616@wsooti07.win.tue.nl>
To: http-wg%cuckoo.hpl.hp.com@hplb.hpl.hp.com
Cc: Koen Holtman <koen@win.tue.nl>

In my comments on the hit metering draft, I said

>   We could also try to eliminate cache busting by
>eliminating the need to measure hits at all.  Suppose we could
>convince web advertisers that they ought to stop paying for hits and
>start paying for _clicks_, with clicks a newly defined measure which
>has a much better correlation to actual ad exposure.

To add a reference: Rohit Khare pointed me to an interesting draft of
an article which discusses payment models for web advertising and the
need for standardization:

 http://www2000.ogsm.vanderbilt.edu/novak/web.standards/webstand.html

Koen.
Received on Thursday, 28 November 1996 08:16:25 EST

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